election year revenue spike

Forecast: Industry revenue of “marketing research and public opinion polling“ in the U.S. 2012-2024 — Photo by Leeloo The Fir

Election Boom Unlocks Hidden Public Opinion Polling Revenue Spike

Election Boom Unlocks Hidden Public Opinion Polling Revenue Spike In 2020, public opinion polling revenue jumped 30%, proving the election’s three-month boom was a hidden catalyst. Public Opinion Polling Basics: Where Budgets Go on Election Beat Public opinion polling rests on three pillars: response rate, sampling frame, and statistical